makegreatchoices

Growth Made Simple
with Expert Business Coaching

From Start to Scale: Coaching for Strategic Business Growth

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100+ Clients Growing Their Businesses
Accelerate Your Business with Proven Coaching Results

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What my clients are saying about my business coaching

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Strategic Coaching for Real Growth

Looking for coaching that drives genuine business growth? I offer a practical, results-focused approach shaped by years of entrepreneurial experience. Whether you’re refining your vision, developing your team, or scaling your organisation, I help you identify the strategies that move your business forward with clarity and confidence.One-to-One Business Growth CoachingReady to take the next step? Discover how this coaching can accelerate your business and strengthen your leadership.

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Hey There,

Everyone needs someone who can ask the right questions, spot opportunities and obstacles, and help unlock the next stage of growth.I’m Caleb — an entrepreneur, leader, and business growth coach. In 2009, I founded Chapel, a fashion label that grew from a local concept into an internationally recognised brand. Through careful strategy, I built a fully integrated system covering design, manufacturing, and retail, with in-house production and standalone stores that set a new benchmark for quality and brand experience.My journey has included leading diverse ventures, planting and growing organisations, and navigating major transitions — including relocating from Cape Town to Bristol in 2020. Each step has sharpened my understanding of how businesses grow, adapt, and succeed.Today, I focus on coaching business owners, leaders, and teams across the UK. I bring practical insight, strategic thinking, and real-world experience to help you make confident decisions, solve complex challenges, and accelerate growth.If you want to strengthen your strategy, scale your business, or gain clarity for the road ahead, I’ll walk with you to move your business forward.

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Experience Coaching Like Never Before: Personalised Guidance for Business Growth

Growing a business can feel complex and overwhelming. With years of experience as an entrepreneur and leader, I offer business coaching that is practical, strategic, and focused on measurable growth. My approach brings clarity, sharp thinking, and structured accountability to help you strengthen your business and move forward with confidence.What I Offer
I provide three key services to support your business growth:One-to-One Business Coaching
Personalised coaching designed to clarify direction, refine strategy, set clear goals, and build accountability. Whether through coffee chats, walks, or video calls, sessions are tailored to your style and focused on achieving strong business outcomes.Team Coaching & Development
Support for teams looking to improve communication, strengthen alignment, and work more effectively together. These sessions help businesses build healthier cultures, sharpen decision-making, and increase performance.Business Strategy Assessments
A deep dive into your business model, goals, and current challenges. Together, we identify opportunities, streamline processes, and build a clear strategic plan for sustainable growth.Let’s Take the Next Step Together
If you’re ready to strengthen your strategy, scale your business, or establish clear goals with accountability, I’d love to partner with you.Book a call today to explore how coaching can accelerate your growth.

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No Fuss Guarantee

In the past two decades, I’ve fine-tuned my skills in business building and leadership, offering you a wealth of real-world experience. From our first conversation, my aim is to give you practical, actionable insight that strengthens your business.With my three-month guarantee, you can trust the quality and commitment I bring to every session. If we set clear goals and I don’t deliver my part — if the coaching, strategy, and input I provide don’t meet the standard we agreed on — I will refund your fees in full.
Your responsibility is to engage, implement, and follow through; I can’t guarantee results where the agreed actions aren’t taken. But you can be confident that what I bring will always be strong, focused, and designed to move your business forward.

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Privacy Policy

Effective Date: 3 December 2025Privacy PolicyThis Privacy Policy describes how Make Great Choices (“we”, “us”, “our”) collects, uses, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable UK privacy laws. It applies to data collected through our website www.makegreatchoices.co.uk (“Website”) and to any associated coaching, consulting, or business-growth services.By using our Website, you consent to the practices described in this Privacy Policy.⸻1. Data ControllerMake Great Choices is the data controller responsible for determining how and why your personal data is processed.If you have any questions or requests regarding your data, please contact us via email.⸻2. Information We Collect2.1 Non-Personal DataWe collect standard non-personally identifying information, including:
• Browser type
• Language preference
• Referring website
• Device information
• Date and time of access
• Aggregated usage statisticsThis data helps us understand how visitors use the Website and improve functionality.2.2 Personal DataWe may collect the following personal data when you interact with us:• Name
• Email address
• Phone number
• Payment details (for service purchases)
• Business information you voluntarily provide
• IP address (for logged-in users or those leaving comments)We collect only the data that is relevant and necessary for providing our services.⸻3. Lawful Basis for Processing (UK GDPR Article 6)We process personal data under the following lawful bases:• Contractual necessity – when processing is required to deliver coaching or business services you have purchased.
• Legitimate interests – for business improvement, analytics, and Website functionality.
• Consent – where you opt in to newsletters or marketing communication.
• Legal obligation – when required for tax, accounting, or regulatory purposes.⸻4. How We Use Your Personal DataWe use your data to:• Deliver coaching, consulting, and business-growth services
• Respond to enquiries and provide customer support
• Process payments and manage billing
• Improve Website performance and user experience
• Maintain security and prevent fraud
• Send updates or marketing communications (only with your consent)We do not sell or rent your personal data to third parties.⸻5. Data SecurityWe take reasonable administrative, technical, and physical measures to protect your data.
However, no method of electronic storage or transmission over the Internet is entirely secure. We cannot guarantee absolute security but commit to using industry-standard safeguards.⸻6. CookiesOur Website uses cookies to:• Remember your preferences
• Improve usability
• Provide analytics
• Support personalised contentBy continuing to use our Website without adjusting your cookie settings, you consent to the use of cookies. You may block cookies via your browser, though some Website features may not function properly.⸻7. Third-Party LinksOur Website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing any personal data.⸻8. Data SharingWe may share personal data only in the following situations:• With trusted service providers (e.g., payment processors, hosting services) who are contractually bound to protect your data
• When required by law or regulatory obligation
• When necessary to protect our rights, security, or propertyWe do not disclose personally identifying information beyond what is described in this policy.⸻9. Your Rights Under UK GDPRYou have the following rights regarding your personal data:• Right to access – request a copy of your personal data
• Right to rectification – correct inaccurate information
• Right to erasure – request deletion of your data (in certain circumstances)
• Right to restrict processing
• Right to object to processing (including direct marketing)
• Right to data portability
• Right to withdraw consent at any timeTo exercise any of these rights, please contact us via email.⸻10. Retention of DataWe retain personal data only as long as necessary for:• Delivering services
• Fulfilling legal obligations
• Maintaining business recordsOnce data is no longer needed, it will be securely deleted or anonymised.⸻11. E-commerce TransactionsIf you purchase services from us, you may be required to provide payment information.
We collect and process only data necessary to complete the transaction. Financial information is handled securely and never stored directly on our servers unless explicitly required for contracted services.⸻12. Policy ChangesWe may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Your continued use of the Website constitutes acceptance of the updated policy.⸻13. Contact InformationIf you have questions about this Privacy Policy or wish to exercise your rights, please contact us via email.⸻If you’d like, I can also prepare:
• A matching Terms of Service page
• A Cookie Policy compliant with UK regulations
• Website footer/legal text for all pages⸻TERMS OF SERVICEEffective Date: 3 December 2025These Terms of Service (“Terms”) govern your use of www.makegreatchoices.co.uk (“Website”) and the coaching, consulting, and business-growth services provided by Make Great Choices (“we”, “us”, “our”). By accessing the Website or purchasing services, you agree to these Terms.⸻1. Services ProvidedMake Great Choices provides coaching, consulting, business-growth strategy, team development, and related services.
All services are designed to support decision-making, strategic planning, business clarity, and leadership growth.We do not provide legal, financial, or regulated professional advice unless expressly stated. All decisions and actions resulting from coaching sessions remain the responsibility of the client.⸻2. EligibilityYou must be:
• 18 years or older
• Legally able to enter into binding contracts
• Acting on behalf of yourself or your business with proper authority⸻3. Booking and Payment• Services are booked in advance via the Website or direct correspondence.
• Payment terms will be stated clearly at the point of purchase.
• Full payment is required prior to commencement of services unless otherwise agreed in writing.All prices are listed in GBP (£).⸻4. Cancellations and ReschedulingClient CancellationsYou may cancel or reschedule a session with at least 24 hours’ notice.
Sessions cancelled with fewer than 24 hours’ notice may be charged in full.Provider CancellationsIf we must cancel or reschedule, we will give reasonable notice and rearrange at no additional cost.⸻5. Coaching Process and ResponsibilitiesWe commit to:• Providing high-quality business-growth coaching
• Delivering strategic insight, clarity, and structured guidance
• Maintaining confidentiality
• Preparing appropriately for each session
• Acting professionally and ethically
• Creating a supportive environment that enables progressClients are responsible for:• Engaging actively in sessions
• Completing agreed actions or commitments
• Providing accurate information
• Making their own business decisions
• Implementing strategies discussedResults are dependent on both the quality of coaching delivered and the client’s participation and follow-through.⸻6. GuaranteesWhere a satisfaction guarantee is offered:
If we set mutually agreed goals and we do not deliver the agreed standard of service, insight, or support — and you have met your responsibilities — you may request a refund in accordance with the guarantee stated on your service agreement.Guarantees do not apply in cases where the client has not engaged, implemented actions, or participated fully.⸻7. ConfidentialityAll information shared during coaching sessions is confidential.
We will not disclose your information unless required by law or with your explicit consent.Confidentiality does not apply in situations involving:
• Risk of harm to yourself or others
• Legal or regulatory obligations
• Illegal activity⸻8. Intellectual PropertyAll content on the Website, including written materials, frameworks, guides, and digital products, is owned by Make Great Choices and protected by copyright law.You may not reproduce, distribute, or use content for commercial purposes without written consent.⸻9. Limitation of LiabilityTo the fullest extent permitted by law:• We are not liable for any indirect, incidental, or consequential damages.
• Coaching and consulting services provide guidance, not guaranteed business outcomes.
• You remain solely responsible for all business decisions and results.Our total liability will not exceed the total amount paid for services within the preceding 12 months.⸻10. External LinksOur Website may contain links to third-party websites. We are not responsible for their content, policies, or practices.⸻11. Data ProtectionAll personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and our Privacy Policy.⸻12. Governing LawThese Terms are governed by the laws of England and Wales.
Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.⸻13. AmendmentsWe may update these Terms from time to time. The effective date will be revised accordingly. Continued use of the Website constitutes acceptance of updated Terms.⸻COOKIE POLICYEffective Date: 3 December 2025This Cookie Policy explains how Make Great Choices uses cookies and similar technologies on www.makegreatchoices.co.uk.⸻1. What Are Cookies?Cookies are small text files placed on your device when you browse a website. They help improve website performance, remember preferences, and provide analytics for business improvement.Cookies may be:• Session cookies – deleted when you close your browser
• Persistent cookies – remain until they expire or are deleted
• First-party cookies – set by our Website
• Third-party cookies – set by external services (e.g., analytics tools)⸻2. How We Use CookiesWe use cookies for the following purposes:Essential CookiesRequired for the website to function.
Examples: page navigation, security, and access to website features.Analytics CookiesHelp us understand how visitors use the Website, including:
• Pages visited
• Time spent on site
• Browser and device informationThis information is anonymised and used to improve website performance.Preference CookiesAllow the Website to remember your choices, such as:
• Language settings
• Display preferencesMarketing Cookies (If applicable)Used to deliver targeted advertising or track performance of marketing campaigns.⸻3. Third-Party CookiesWe may use trusted third-party services such as:
• Google Analytics
• Payment processors
• Embedded content providersThese services may use cookies to collect information according to their own policies.We encourage you to review their privacy practices.⸻4. Your Options for Managing CookiesYou may:
• Accept or decline cookies using your browser settings
• Delete existing cookies
• Block cookies entirelyPlease note: blocking cookies may affect the functionality of the Website.⸻5. ConsentBy continuing to use our Website without adjusting cookie settings, you consent to the use of cookies as described in this policy.If legally required, we will present a cookie banner requesting your consent for analytics or marketing cookies.⸻6. Policy UpdatesWe may update this Cookie Policy from time to time.
The revised version will be posted with an updated effective date.⸻If you’d like, I can also prepare:
• A professionally worded Refund Policy
• A Service Agreement for clients
• A Coaching Disclaimer for your website
• A concise Legal Footer combining all policies

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